Hotels & Awnings: Why Guests Judge Your Cleanliness Before Entering

In the hospitality industry, first impressions are everything. Before guests step foot in your lobby, they’ve already formed an opinion—and your awning plays a silent but critical role in shaping that perception.

At Go Awning, we’ve worked with NYC hotels that don’t realize how much a dirty, faded, or damaged awning impacts guest perception. Here’s why your awning sets the tone for their entire stay—and how to make sure it’s sending the right message.

Why Your Hotel’s Awning Matters More Than You Think

1. It’s the First Thing Guests See

Before they notice your doorman or elegant entrance, guests see your awning. If it’s:

✔ Stained → "Is this place clean?"
✔ Faded → "Does management care about upkeep?"
✔ Damaged → "Is this hotel neglected?"

2. It Subconsciously Sets Expectations

A well-maintained awning signals professionalism and attention to detail. A worn-out one makes guests wonder:

✔ "If they don’t care about the outside, what’s the room hygiene like?"
✔ "Will my stay feel as tired as this awning looks?"

3. It Impacts Online Reviews & Repeat Bookings

Guests snap photos of your entrance—often before they even check in. A shabby awning can lead to:

✔ Negative first impressions in reviews ("The hotel looked rundown from the start…")
✔ Fewer repeat bookings (Guists associate the exterior with their entire experience.)

The Solution: Keep Your Awning Guest-Ready

✔ Professional Cleaning (For Stains & Grime)

NYC pollution, weather, and constant foot traffic take a toll. Go Awning’s hotel-grade cleaning:

✔ Removes dirt, mold, and city grime without damaging fabric
✔ Restores a crisp, polished look that reassures guests
✔ Prevents long-term damage that leads to costly replacements

✔ Color Refresh (For Sun-Faded Awnings)

UV rays bleach awnings over time. We revive them with:

✔ Specialized color-safe treatments
✔ UV protectants to slow future fading

✔ Scheduled Maintenance Plans

Don’t wait for guests to notice problems. Regular upkeep ensures your awning always looks:

✔ Inviting (No stains or peeling edges)
✔ Luxurious (Vibrant colors, flawless fabric)
✔ On-brand (Logo clear and legible)

Don’t Let a Neglected Awning Undermine Your Reputation

Your awning isn’t just shade—it’s a silent ambassador for your hotel’s standards. Go Awning helps NYC hotels:

✅ Reinforce a 5-star first impression
✅ Protect their brand image
✅ Avoid "this looked better online" disappointments

Ready to make sure your awning welcomes guests the right way?

📞 Contact Go Awning today at www.goawning.com for hotel-specific awning care